Smart Luxury Takes on the Vanguards of Prestige
Business | (0)
By Warren Brown
Washington Post Staff Writer
CORNWALL, N.Y.
A billboard near this Hudson Valley enclave urges people to "drive prestige." It is an unabashed pitch to egos in pursuit of sales of expensive European and Japanese automobiles -- BMW, Mercedes-Benz, Porsche and Lexus.
But it is a sign of a time past, or certainly of an era that is passing, even in this community of elegant homes and rolling lawns.
2009 Hyundai Genesis
Times are tough. Prestige no longer gets an automatic nod. Prestige without value, or encumbered by suspect worth, nowadays gets the boot.
Into that environment comes Hyundai Motor America with its ...
